| a. |
To further the interests
of the Indian Advertising Industry through
a single, integrated body, that represents
all Constituents of the industry - Advertisers,
Advertising Agencies, Media, and other related
bodies. |
| b. |
To represent the Indian
Advertising Industry on all common issues
relevant to its Constituents in India and
abroad. |
| c. |
To provide a regular
continuing interface between all Constituents,
for the purpose of creating understanding,
on issues that impact the advertising industry
as a whole. |
| d. |
To actively encourage
the effective use of advertising across
all sectors of the economy, to fuel economic
growth. |
| e. |
To promote the development
of highly skilled manpower resource for
the advertising industry by interacting
with educational institutions, planning
and providing training programmes, both
at entry levels and as a part of continuing
education. |
|
